ASK LIKE A THERAPIST, SELL LIKE A PRO

Ask Like a Therapist,

Sell Like a Pro

A Therapy-Inspired Sales Approach

What if the secret to closing more sales wasn't in traditional sales training - but in the therapist's office?

Therapists and sales professionals share a fundamental goal: guiding someone through an internal process of discovery and commitment to action. In therapy, a client may struggle with uncertainty, fear, or limiting beliefs before making a life-altering decision. Similarly, in sales, a client may hesitate due to risk aversion, status quo bias, or unclear value perception. The role of the therapist — and the sales professional — is to create an environment where the client can work through these hesitations and confidently choose their next step.

WHAT YOU'LL LEARN

  • Fostering Trust with Therapy-Inspired Questions – How to ask insightful questions that create trust and discovery.

  • Building Trust Through Mirroring – The power of reflecting a client's language, tone, and emotions to deepen connection.

  • Applying Therapy Techniques to Sales Conversations – Adapting and integrating counseling strategies to enhance consultative selling.

  • Leveraging Motivational Interviewing – Encouraging clients to explore their own motivations and commit to change.

  • Understanding and Addressing Biases – Understanding how cognitive biases impact decision-making and how to navigate them effectively.

  • Presenting Your Solution – Learn how to position your offering in a way that resonates with your client’s needs, values, and motivations, ensuring alignment and engagement.

  • Moving Through Objections – Discover how to navigate objections using therapeutic questioning techniques, reframing concerns as opportunities for deeper exploration rather than points of conflict.

  • Closing the Sale – Explore strategies rooted in trust and collaboration to guide clients toward confident, commitment-driven decisions without pressure or manipulation.

  • Mid-Project Check-In – Understand the importance of maintaining strong client relationships post-sale by proactively addressing concerns, reinforcing value, and ensuring continued alignment.

  • Post-Solution Debrief – Learn how to conduct thoughtful debrief conversations that solidify trust, extract key insights, and lay the groundwork for long-term partnerships.

  • Role-Play Exercises – Engage in practical, real-world scenarios that reinforce key techniques, helping sales professionals internalize and master the consultative approach through guided practice.

PUBLICITY

Check Out These 2 Articles About The Book

The New York Telegraph Article: Sales Expert Merges Therapy Techniques With Business in Groundbreaking New Book
Insider Weekly Article: New Book Transforms Sales Approach With Therapy-Inspired Techniques

Jared Kelner, M.Ed.

Jared Kelner, M.Ed., is a seasoned sales professional with over 25 years of experience selling consulting services at Cisco Systems, Insight Enterprises, and Connection. His extensive career in sales is complemented by his expertise as a Mental Health Counselor, holding a Master's of Education degree in Counseling and Human Development. Jared's unique blend of skills allows him to integrate therapeutic modalities and questioning techniques into his sales approach, fostering deeper rapport and trust with clients.

In addition to his sales and counseling experience, Jared is a trained public speaker, a public speaking coach, and the founder of The Mindful and Intentional Presentation Approach which empowers professionals who struggle with Imposter Syndrome and Public Speaking Anxiety to deliver impactful presentations with authenticity, confidence and clarity. Beyond sales, mental health counseling, and public speaking, Jared has worked in the acting industry for over 30 years. He is an award nominated playwright and a highly sought after acting coach who has been training actors around the world for over 30 years.

Jared is the author of "Line? The Creative Way for Actors to Quickly Memorize Monologues and Dialogues" and "The Chamberlain Negotiation Principles: A Tale of Five Must Know Negotiation Tenets and the Insight Behind the Principles to Help You Succeed." These works reflect his deep understanding of memory improvement and negotiation strategies, making him a valuable resource for sales professionals looking to enhance their careers through the integration of therapeutic techniques.

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